PUBLIC LANDS

CAMPAIGN DETAILS:

​I partnered with Public Lands on a multi-touch social media campaign to create buzz around the new Public Lands stores. I did this by connecting their mission to my personal values and background teaching conservation skills to young people in order to empower them to conserve public lands in their own communities.

CAMPAIGN GOALS:

  • Drive excitement and awareness to the opening of Public Lands' first store in Pittsburgh, PA (Summer 2021)

  • Bring awareness and drive in-store traffic to Public Lands' two new retail locations in Columbus & Pittsburgh (Winter 2021)

  • Showcase how Public Lands (in-store & online) is the best place to get your Christmas shopping done for the outdoor lover in your life (Winter 2021)

See the campaigns here and here.